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Maxxium - GID project

Maxxium Worldwide is responsible for the sales, local marketing and distribution of many of the world's premium spirits and wine brands, including ABSOLUT Vodka, The Famous Grouse Scotch Whisky, Jim Beam Bourbon. Today, Maxxium operates in 35 countries arranged into 14 geographic areas. The company has over 1000 salespeople and 300 local marketing experts, employing in total over 2000 people in more than 60 markets around the world.

The Challenge
Having rolled out SAP BW in all 35 countries in 4 years, Maxxium faced the challenge to take Business Intelligence to the next level. The BW information however was not shared with the sales representatives, since license fees for all 1000 employees were too high compared to the expected use of the system. The Sales Representatives heavily depended on key users with access to the BW system and share the information of clients and materials with them. The CRM application in which they entered all there sales data, was not suitable for reporting cross customer and materials, and therefore was not used by the Sales Representatives for insights in customer behavior.
Maxxium recognized the need to share BW information with the Sales Representatives and provided Tensor with the following challenge:
“Build a reporting model that can be used by all countries, according to their local requirements, and that this information is shared in the most easiest way possible, to the right people, at the right time, with actionable information”.

Our Solution
As the Sales Representatives were not given access to the BW system, Tensor rolled out Information Broadcasting to all CRM based countries. By setting up reports that automatically determine time constraints, authorizations and could be scheduled at any time, Maxxium was able to support over 350 Sales Representatives in four months with more than 1500 reports on a monthly bases.Each country has been personally trained by Tensor to secure that local maintenance solves local requirements when needed.
Each Sales Representative received reports when he requested, obtaining only his customers and ordered materials in a printable format. After 4 years of putting data in the system, the Sales Representatives finally got what they needed: actionable information, without having to go into any system at all. All reports were delivered on Monday morning in their Inbox automatically, without any human interference.

Realized results
Management quickly realized the benefits of this new approach and when Broadcasting was rolled out globally, the following advantages were recognized:
- Saved over 1600 workdays on an annual bases for key users that did not need to distribute reports manually;
- Relieved the BW system in terms of performance and allocated resources by removing the peak in information searches from the business in the morning and replacing it to the weekend;
- Improved the use BW data by sharing information to 350 new “users”.